This privacy statement was last updated on June 8, 2026 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.

In this privacy statement, we explain what we do with the data we obtain about you via https://montereybaywhalewatch.com. We recommend you carefully read this statement. In our processing we comply with the requirements of privacy legislation. That means, among other things, that:

• we clearly state the purposes for which we process personal data. We do this by means of this privacy statement;
• we aim to limit our collection of personal data to only the personal data required for legitimate purposes;
• we first request your explicit consent to process your personal data in cases requiring your consent;
• we take appropriate security measures to protect your personal data and also require this from parties that process personal data on our behalf;
• we respect your right to access your personal data or have it corrected or deleted, at your request.

If you have any questions, or want to know exactly what data we keep of you, please contact us.

1. Sharing with other parties

We only share this data with processors and with other third parties for which consent must be obtained.

Processors

Name: Fareharbor
Country: US
Purpose: Payment processing

Third parties

Name: Google
Country: US
Purpose: Analytics, Marketing/Advertising
Data: IP Address (Captured automatically by Google servers to route web traffic) Internet activity information, including, but not limited to, browsing history... (The core data point used by GA4 to track clicks/pageviews and by Google Ads for your retargeting campaigns) Geolocation data (Derived anonymously from the IP address by Google Analytics so you can track where your web traffic is originating globally) Name: Hubspot
Country: US
Purpose: Marketing," "Customer Relationship Management (CRM)," or "Communications"
Data: A first and last name (For tracking your leads, customer profiles, and personalizing emails) An email address (The core communication identifier for newsletters, lead follow-ups, and marketing campaigns) A telephone number (If you use contact forms where potential passengers leave their number for inquiries) Internet activity information, including, but not limited to, browsing history... (Essential because HubSpot tracks how users interact with your site, emails, and forms to build marketing profiles) Commercial information, including records of personal property, products or services purchased... (Used to log which tours customers are interested in or have booked so you can send them tailored offers, like an Orca-specific discount) Name: Facebook Ads
Country: US
Purpose: Amrketing/Advertising
Data: IP Address Internet activity information... (for your Meta retargeting pixel) Geolocation data Name: Microsoft Ads and Analytics
Country: US
Purpose: "Marketing" or "Advertising" and Analytics
Data: IP Address Internet activity information... (Tracks clicks for ads and pages scrolled for analytics) Geolocation data Name: New Third Party
Country: [country]
Purpose: 
Data: [data]

2. Cookies

Our website uses cookies. For more information about cookies, please refer to our Cookie Policy. 

3. Disclosure practices

We disclose personal information if we are required by law or by a court order, in response to a law enforcement agency, to the extent permitted under other provisions of law, to provide information, or for an investigation on a matter related to public safety.

If our website or organisation is taken over, sold, or involved in a merger or acquisition, your details may be disclosed to our advisers and any prospective purchasers and will be passed on to the new owners.

We have concluded a data Processing Agreement with Google.

The inclusion of full IP addresses is blocked by us.

4. Security

We are committed to the security of personal data. We take appropriate security measures to limit abuse of and unauthorized access to personal data. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.

5. Third-party websites

This privacy statement does not apply to third-party websites connected by links on our website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We recommend you read the privacy statements of these websites prior to making use of these websites.

6. Amendments to this privacy statement

We reserve the right to make amendments to this privacy statement. It is recommended that you consult this privacy statement regularly in order to be aware of any changes. In addition, we will actively inform you wherever possible.

7. Accessing and modifying your data

If you have any questions or want to know which personal data we have about you, please contact us. You can contact us by using the information below. You have the following rights:

• You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
• Right of access: You have the right to access your personal data that is known to us.
• Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
• If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
• Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
• Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

Please make sure to always clearly state who you are, so that we can be certain that we do not modify or delete any data of the wrong person.

8. Submitting a complaint

If you are not satisfied with the way in which we handle (a complaint about) the processing of your personal data, you have the right to submit a complaint to the Data Protection Authority.

9. Contact details

Monterey Bay Whale Watch
84 Fishermans Wharf, Monterey, CA 93940, U.S.A.
United States
Website: https://montereybaywhalewatch.com
Email: mbww@ex.commontereybaywhalewatch.com
Phone number: 831-375-4658

10. Data Requests

For the most frequently submitted requests, we also offer you the possibility to use our data request form

Annex

We use Fareharbor to manage our tour reservations and passenger manifests. When booking a whale watching trip, personal data including your name, contact details, and payment information is processed securely by them in accordance with their privacy policy."